NoMask – WhitePaper

Connexa GmbH – Switzerland

Mobile Applications: NoMask, Relink, Blink

Last updated: 12 May 2025

Executive Summary NoMask reimagines social networking by focusing on real-life encounters, data privacy, and trust. Instead of endless content streams or faceless online acquaintances, you form "friendships" or "connections" only when you physically meet and pair your smartphones via NFC or Bluetooth.

Overview

NoMask primarily caters to young users seeking to control their screen time, privacy-conscious individuals, those craving authenticity, and people wanting to stay connected with friends & family without the usual stress or addictive nature of conventional social media.

Problem Statement

Traditional social media platforms face several critical issues:

Time Wasting & Potential Addiction
Privacy Concerns & Monetization
Lack of Authenticity & Superficial Interactions
Content Overload

NoMask: The Solution

NoMask addresses these issues through innovative features:

Physical Pairing via NFC or Bluetooth
Automatic Post with Every Pairing
Minimal Content Flood & Reduced Addictive Tendencies
Privacy & Ad-Free Operation
Free Core Application

Technical Architecture

App Design

Mobile App (iOS/Android): Intuitive interface with separate views for chats, profiles, and posts.
Optional Web Access: A browser-based version for convenience and messaging on desktop.

NFC/Bluetooth Pairing

NFC: Phones come within close range for a secure handshake
Bluetooth: If NFC is unavailable, a similar pairing process is done wirelessly
Fraud-Resistant: Purely online friend requests are impossible, preventing fake additions

Security & Encryption

End-to-end encryption (E2EE): Used for private chats and sensitive data whenever possible
Hosted in Switzerland: Subject to stringent Swiss data protection regulations
Minimal data retention: We follow a data minimization principle, retaining only core metadata

Business Model

Free Core Features

Establishing connections (pairing)
Joint posts (photos/videos) upon pairing
Basic chat and profile functionality

Potential Premium Features

Future paid upgrades may be offered to support ongoing development:

Advanced group/event tools (e.g., team chats, scheduling)
Additional cloud storage for media
Customized themes or design packages
Video/voice group calls

The free plan always remains ad-free and essential features fully intact.

Roadmap

Alpha Phase (current): Core NFC/Bluetooth pairing functionality, basic app (iOS/Android).
Beta Phase (Q1 2025): Inviting young audiences, privacy advocates, families, friend groups. Testing the automated group post process, initial refinements (UI, performance).
Public Launch (Q2 2025): Release on major app stores, media campaign for privacy and responsible screen use. Soft launch of optional premium features.
Growth & Continuous Development: International expansion, multilingual capabilities, expanded group/community functionalities. Ongoing UI/UX improvements and security enhancements.

Market Potential

Target Audiences

Younger users eager to limit screen time
Privacy-conscious individuals
Authenticity seekers, tired of fake accounts and influencer hype
Friends & families valuing genuine, private interaction

Competitive Advantage

NoMask merges real-life exclusivity (physical pairing) with a friendly interface, avoids addictive triggers, and safeguards user privacy. This is a significant departure from conventional social platforms reliant on big data and massive ad revenues.

Vision and Outlook

The vision behind NoMask is a return to essentials in digital communication: meaningful friendships, face-to-face connections, and a respectful, private online space. Instead of bombarding users with countless posts, likes, and endless follower battles, NoMask promotes direct, personal exchange.

Goal: Building a network where grandparents and grandchildren, peer groups, and colleagues interact securely, sharing real moments—free from addictive loops, algorithmic manipulations, or spam-laden feeds.

Summary

Pairing only through physical encounters (NFC/Bluetooth): No purely online friend requests
Automatic post (photo/video) with each pairing: Genuine memories, not staged content
No addictive mechanics: Absent are likes, follower counts, or infinite feed loops
Privacy & Ad-Free: Minimal data usage, zero targeted ads
Sustainable approach: Free core, optional premium expansions
Audience: Young screen-time managers, privacy advocates, authenticity enthusiasts, friends & families